Artificial flavors and dyes, as well as high fructose corn syrup are being tossed off the menu.
While McDonald’s and Subway might have started the initiative, Taco Bell and Pizza Hut have joined in the drive towards turning national fast food chains into healthier and more wholesome options.
Both fast food giants decided to nix artificial dyes and synthetic flavoring agents from their menus. The initiative is currently being tested in select stores, but is scheduled to spread nationwide within this year.
Taco Bell – Live Más Healthy
Taco Bell, the Mexican style eatery, has claimed to do away with the black pepper synthetic flavor that was used to flavor the seasoned beef on their menu. Instead, the food chain will be using natural black pepper to achieve the same taste without compromising on customers’ health. Previously the company used synthetic agents such as the Yellow no. 6 for more vibrant color in their nacho cheese and the Carmine pigment to color their red tortilla strips. They had also included pigments such as Blue no. 1 with the avocado ranch-dressing recipe to add more vibrancy to the food. These artificial agents are now slowly being removed from the recipes under the Taco Bell chains nationwide.
Apart from these flavoring agents, the company also claimed to be doing away with the more unhealthy aspects of their recipes, which include high-fructose corn syrup and the use of unsustainable palm oil for frying and baking. The intent of the company is to serve healthier food with all natural ingredients. However, they are also being very careful in testing all recipes consistently so that they do not compromise on the taste their loyal customers expect.
Can Pizza Hut be Good for Your Health?
Pizza Hut has also claimed to be eliminating artificial colors and synthetic flavoring agents from their menu by the end of July this year. The drive has taken on more force due to increased competition from local pizzerias that are offering healthier food options. In a similar vein, Chipotle has been establishing a strong identity for being GMO-free.
A New Future for Fit Fast Food
Fast food has been viewed publicly as being unhealthy. This image has hurt their business. However, with these recent changes their public perception may be improving. The general response towards the drive to be healthier has been quite positive. Major researchers, food critics and food science professors have been approached for their views on the change. Almost every one of them believe that a change in the portion size, a change in the the levels of salt and sugar, as well as the use of natural ingredients used in popular fast food recipes can drastically affect the public health on a national level.
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