The makers of FiverFingers running shoes, Vibram USA, claim they did nothing wrong. Yet when taken to court, the shoe manufacturer still agreed to pay $3.75 million in penalties.
The class action case was started by a disgruntled customer, Valerie Bezedk. According to RunnersWorld.com, Bezdek alleged that “Vibram deceived consumers by advertising that the footwear could reduce foot injuries and strengthen foot muscles, without basing those assertions on any scientific merit.” The legal action is based on a claim that the shoe maker benefited financially from sales based off of a false claim (that the FiveFinger shoe had a positive affect on health).
An interesting part of the court hearing is that Vibram will have to advertise the details of the settlement. First they will inform the public about the settlement @ http://www.fivefingerssettlement.com/. Next Vibram will have to broadcast that information throughout a bunch of websites, Facebook for instance, until the information has been seen 300 million times. This punishment is a unique example of seeing the legal system take advantage of today’s technologies.
Those who wish to file a claim against the makers of FiverFingers shoes should regularly check on the status of the case @ http://www.fivefingerssettlement.com/. Vibram will pay up to $94 per pair of shoe to customers who “submit valid and completed claim forms.” This refund will be done for up to two pairs of shoes without needing proof of purchase. For consumers seeking refunds for more than two pairs will require proof of purchase. Ending on a positive note, Vibram has agreed to donate any remaining money from the $3.75 million escrow fund to the American Heart Association.
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