Starbucks to Open Juice Bars in 2012
Fans of the worldâ€™s largest coffee chain may be pleased to know that Starbucks plans to open juice bars in 2012 after purchasing juice company Evolution Fresh for $30 million.
The first juice bars will open on the West Coast in early to mid-2012, but the company did not say how many were planned. Chief Executive Officer Howard Schultz made his plans known to enter the estimated $50 billion health food market, although it isnâ€™t known whether the company will use its familiar Mermaid logo on the new chain.
San Bernardino, California-based Evolution Fresh sells fruit and vegetable juices and was started by the founder of Naked Juice. It uses a heat-free, high-pressure pasteurization process that it says retains more of the nutrients in its products compared with using conventional heat pasteurization.
Starbucks will eventually invest in Evolution Freshâ€™s facility upgrades, and expects to sell the products in its own retail stores. â€œWe think we can build a major business,â€ Schultz said.
Will you purchase products from a Starbucks juice bar?