Combat Flying Fears with iPhone App

Posted on November 14, 2009 in Consumer Goods, Technology

Virgin Atlantic is introducing an iPhone app to help airline passengers with their fear of flying, based on their popular “Flying Without Fear” program. The $4.99 app has already won the endorsement of Whoopi Goldberg, who claims that the product corrected her misunderstandings about the flight process: “The program works. I now fly. It’s that simple.”

The app guides the user through relaxation exercises and explains frequently asked questions in a video format. The program is designed to be used in the days leading up the flight, allowing plenty of time to address common concerns. During the flight, you can press a “Fear Attack” button that coaches you with tips and a breathing exercise.

There’s one caveat: Electronic devices can’t be used during takeoff or landing, or when the plane is below 10,000 feet. Frightened fliers may have to rely on the memory of the app at a time when they might experience the most concern.